Frank Lloyd Wright licensed products embody the vision of America’s greatest architect.
Frank Lloyd Wright products represent refined style, through the expression of the integral relationships between the natural and the man-made, and between material and design. Whether a reproduction of his original work, or new works that are derived from Wright’s timeless ideas, designs, and architecture, all products licensed by the Frank Lloyd Wright Foundation further the Foundation’s mission to make his work accessible to the public worldwide.
More than a designer of buildings, he was an architect of innovative design ideas, his creations made our lives better. Transforming architecture through organic design, he is considered America’s greatest architect.
As a forerunner to contemporary ideas of sustainability, his work is more relevant today than ever before.
The Frank Lloyd Wright Foundation
The Frank Lloyd Wright Foundation invites the world to experience his two homes—Taliesin in Wisconsin and Taliesin West in Arizona—and to use Wright’s ideas to inspire everyone to live better and more beautifully.
Revenues from the Frank Lloyd Wright Licensing Program support the Foundation’s mission, allowing us to preserve Wright’s homes at Taliesin and Taliesin West, as well as our work in school-age programs, professional education, performing and visual arts, and innovation showcases.
A biography in nature and design
Frank Lloyd Wright was born in Wisconsin just after the civil war; he died shortly before the launch of Sputnik in 1959, on the eve of the space age. These years represented a period of unprecedented change, with new technologies, materials, and methods changing our work, homes, and lives. Wright embraced these changes during a career spanning 70+ years to become a driving force in the design of modern buildings responsive to the changing social environment.
Even as Wright embraced the new, he remained grounded in the principles of “organic architecture,” a phrase he crafted to explain that all of our human work should be connected back to nature—whether through inspirations in form, the celebration of materials, or a strong physical connection to the landscape. Creating an eco-system in which designed objects and buildings were connected to the environment around them, and in turn to our lives, Wright pioneered principles of sustainability before the word sustainability was even coined.
Wright structures are recognized across the country and around the world as historic landmarks, and have been nominated for the UNESCO World Heritage List. His designed objects are collected in museums, and his drawings and other work are archived in the world’s leading architectural library.
Frank Lloyd Wright is universally recognized as an American genius, immediately conjuring images of architectural wonder, connection to nature, and artistic achievement. Wright believed that beautiful surroundings and objects enrich and improve lives.
Frank Lloyd Wright started his brand licensing program in 1955, partnering with design industry leaders including Schumacher (fabrics, wall paper, and rugs) and Heritage Henredon (furniture). He wanted to bring great design into every home.
Today, more than 50 global companies license and design products under the timeless Frank Lloyd Wright brand, selling in the US, Japan, and Europe.
The Frank Lloyd Wright collection ranges from exact reproductions of original products to adaptations and abstractions of Wright designs. It includes classic products, as well as innovative new work that exemplifies Wright’s philosophy. It encompasses more than 1,000 primary design references, accompanied by the most iconic name in architecture and design.
Wright’s designs translate across many product categories and styles. His work ranges from his well-known “Prairie School” designs from the turn of the 20th Century, to his creation of what we now call “Mid-Century Modern,” and on to timeless and futuristic designs that even now envision a brilliant future.
A pioneer in branding
In 1955, Frank Lloyd Wright created the Taliesin Ensemble of products to allow people to bring a bit of Wright into their homes through licensing, with leading design brands including Schumacher and Heritage Henredon.
Since Wright’s pioneering work, the Foundation has developed a progressive licensing program embracing a broad range of products to make great design accessible to a broad range of consumers.
1955 to 1970s
Schumacher — Fabrics and wall coverings
Heritage Henredon — Furniture
Martin-Senour — Paints
MoMA — Gifts, tabletop, and reproduction drawings
Tiffany — Crystal, silver, and dinnerware
1970s to 1990s
Acme — Writing, men’s accessories
Cassina — Furniture
Oakbrook Esser — Art glass
Pomegranate — Paper products
1990s to Present
American Pacific — Lamps and light fixtures
Yamagiwa — Lamps and light fixtures
Bulova — Watches and clocks
Galison — Paper products
Lego — Toys
Dept. 56 — Collectibles
Costikyan Carpets – Rugs
KAF Home – Kitchen and tabletop textiles, pillows
They represent values of sustainability, high quality, integrity, and fine craftsmanship. Frank Lloyd Wright licensed products are priced at mid-high-to-high price points in each category in which they are found, corresponding to quality positioning at the better or best levels in the category. The goal is for the brand to be aspirational, without being considered “exclusive” or “luxury.” Frank Lloyd Wright products are not “value,” ”discount,” or “bargain” products.
They are sold through channels representing the values of this brand, which include, designer showrooms, galleries, museum stores, gift shops, design stores, as well as mainstream retail channels. Channel strategy aligns with positioning and pricing strategy as outlined above.
Frank Lloyd Wright marketing research
In 2016 and 2017, the Foundation and its partners conducted market research to assess the relevance of the Frank Lloyd Wright brand to homeowners and to design professionals. We surveyed:
Homeowners (600 respondents)
- $60,000 or higher household income.
- Will complete a home improvement project in the next 12 months.
Architects & Designers (200 respondents 2016; 1100 respondents 2017)
- Employed as an Architect or Designer for at least one year; Currently practicing
The results were astonishing. . .
- 44% of homeowners say they are likely to buy Frank Lloyd Wright concepts
- 51% of design professionals believe that their customers would be interested in Frank Lloyd Wright concepts
- Expressive use of natural inspiration—looking to nature’s patterns, structures, and relationships as the source of great design
- Integrity in the use of all materials, including especially natural materials; not facsimiles
- Innovative use of structure, material, and design
- High quality expressed through craftsmanship, attention to detail, and rigorous testing
- Democratic appeal—neither exclusive nor luxury, but accessible (aspirational)
- Optimistically American—cheerful, open, and incorporative of diverse influences that express a uniquely American point of view
- Philanthropic messaging about supporting America’s cultural history and education
BECOME A LICENSEE
The Frank Lloyd Wright Foundation licenses Wright’s intellectual property to make it more than just historical work.
Our goal is to bring it to life through licensing partnerships that make his work accessible to all, to allow design enthusiasts to develop an intimate relationship with his designs and ideas; and to advance the way we build and live through those ideas.
Revenues from our licensing program are invested into the preservation of his two homes, Taliesin (WI) and Taliesin West (AZ), which are open to the public as cultural landmarks and centers for art and education. Revenues also support Foundation education programs that make Wright’s legacy available to K12 students around the U.S., educating students in science, technology, engineering, art, and math.
Barnes and Noble
Frank Lloyd Wright Store at Taliesin West
Museum of Modern Art
Metropolitan Museum of Art
Art Institute of Chicago
Chicago Architecture Foundation
National Building Museum
National Gallery (Washington DC)
The DeYoung Museum
San Francisco Museum of Modern Art
32 Frank Lloyd Wright Sites with Shops
Licensees with a presence in design centers such as Chicago’s Merchandise Mart or the LA Design Center feature FLW licensed products prominently in their collections. These include Cassina, Schumacher, and others.
Open categories to license
Architecture and Building Products
- Windows/Doors Decorative hardware
- Interior/exterior lighting
- Towels and Linens
- Patio and Garden
- Fine, Everyday, and Outdoor Furniture and Furnishings
- Toys and Games
- Hobby & Crafts
- Bags, Luggage & Accessories
- Men’s, Women’s and Children’s clothing
The Frank Lloyd Wright Foundation reaches a highly engaged global audience through dynamic online marketing.
Our FrankLloydWright.org website supports all Foundation efforts, including licensed products, tourism, and education, reaching:
- Over 750,000 annual visits
- 560,000 unique visitors
- 1.5 million page views
Social media engagements exceed 85,000 members monthly
Frank Lloyd Wright Foundation Facebook: 170,000 Followers
@WrightTaliesin Twitter: 9,000 Followers
@WrightTaliesin Instagram: 16,000 Followers
Through local, regional, and national media, we are able to grow our reach, introducing the Wright brand to new audiences and consumers. Some examples include:
- ABC News
- Architectural Digest
- BBC News
- Chicago Tribune
- Conde Nast Traveler
- Design Milk
- Food & Wine
- Interior Design
- Los Angeles Times
- Luxe Interiors + Design
- Metropolis Magazine
- Modern Luxury
- NBC News
- NPR Here & Now
- Reader’s Digest
- Real Simple
- The New York Times
- Town & Country
- Travel + Leisure
- USA Today
- US News & World Report
- Washington Post
High quality is a core attribute that purchasers of Frank Lloyd Wright branded products require.
Quality comes from the selection of excellent materials that are used with integrity; attention to detail in design and execution; well-designed packaging and merchandising; and after-sales support that ensures a superb consumer experience. To meet these strict requirement, all licensed products are evaluated/tested to ensure that the Frank Lloyd Wright brand experience will be delivered consistently:
- Before a licensee is contracted, samples of the prospective licensee’s existing products and packaging are evaluated, along with a review of the prospect’s commitment to quality and the processes that they use to ensure it.
- Prior to commercialization, all licensed products are submitted for review to ensure all aspects of design and manufacture meet the Frank Lloyd Wright Foundation’s standards.
- Periodic quality testing and re-evaluation are required for many licensed products. Any changes to products or packaging are required to be submitted for reapproval by the Foundation before commercialization.
- Supply chain audits may be required to ensure quality and integrity, including compliance with labor and environmental standards, natural resource stewardship, and product lifecycle impact.
FOR RETAIL BUYERS
Wholesale Licensed Product
If you’re a retail buyer interested in carrying the Frank Lloyd Wright Foundation’s official licensed product in your store, please contact the sale representatives listed below. 96% of the proceeds from the sale of our licensed product are used for the renovation and restoration of Frank Lloyd Wright’s homes, Taliesin and Taliesin West. Thanks for your support!
Giclée Art Prints, Posters, and Postcards
ART AUTHORITY LLC DBA 1000 MUSEUMS
Alan Oppenheimer, VP of Operations
Architectural Drafting Tools
Lesa Ramirez, Sales Contact
AMERICAN PACIFIC, INC. dba ALAMODERNA
Drew McIntyre, General Manager
HVAC and Custom Architectural Grilles
(dba) ARCHITECTURAL GRILLE
Maryrose Mondiello, Business Develop. Mgr.
(718) 832-1200 x223
Mailboxes, House Numbers, Letter Slots, & Metal Cabinet Hardware
ARCHITECTURAL MAILBOXES LLC
Vanessa Troyer, CEO
Men’s Neckties and Bowties
Jim Stratte, Owner & Designer
Wallcoverings & Borders – To the Trade & Online
BRADBURY & BRADBURY ART WALLPAPER, INC.
Stephen J. Bauer, Artistic Director
Julieann Datko, Poltrona Frau Group NA
Absorbent Stone Coasters, Trivets, Mugs
Kristi Utke, Customer Service
(877) 540-6706 or (317) 704-8130
Mosaic Stone Flooring – To The Trade
CREATIVE EDGE MASTER SHOP
Jim Belilove, President
Porcelain Architectural Models and Ornaments
(dba) DEPARTMENT 56 (Enesco, LLC)
Colleen Kehres, Northern Director of Sales
Michelle Dezan, Southern Director of Sales
Tel. (734) 242-4088/(248) 506-8201 (Colleen)
Tel. (571) 285-1981/(571-213-6505 (Michelle)
Upholstery & Drapery Textiles — To The Trade
F. SCHUMACHER & CO.
Dara Caponigro, Creative Director
Ceramic Home Décor Items
FANGIO LIGHTING + RiverCeramic
Martin Fangio, Owner
Stationery, Calendars, Bookmarks, Journals, Games, Puzzles, Books, and Writing Instruments
GALISON PUBLISHING LLC
Sales Representatives being assigned by Territory
(212) 354-8840 x 206
Wood Bird Feeders and Bird Houses
KELLEY DESIGN GROUP, INC.
Drew Kelley, Principal
T-Shirts and Caps
Jeff Lord, Marketing & Sales
(800) 338-0015 or (207) 589-4596
Decorative Wood Screens, Light Boxes, Stencils, Night Lights, Trivets, Votive Holders
Cloth tote bags
LOVE REUSABLE BAGS, INC.
Rene Baldwin, National Sales Manager
Glass – Stem and Bar Ware
MODERNE GLASS COMPANY, INC.
Oliver Lengthorn, Director of Retail Sales
Decorative and Architectural Tiles
Stassia Fulmer, Wholesale Gift Coordinator
(734) 213-0017 x 235
Cast Stone Sculpture and Planters
NICHOLS BROS. STONEWORKS
D. R. Hendel, Operations Manager
Art Glass Windows – Reproductions
OAKBROOK ESSER STUDIOS
Paul Phelps, Owner
Socks and Hosiery
OZONE DESIGN INC.
Ryan Mohlan, wholesale sales
(212) 563-2990 X 206
Color Palette Paint Colors and Wood Stains
PPG – PITTSBURGH PAINTS
Dee Schlotter, Sr. Color Marketing Manager
Desktop and Floor Globes
REPLOGLE GLOBES PARTNERS, LLC
Dell Torgerson, VP of Sales & Marketing
One-time Use Paper Party Goods
THE NAPKINS US
Juliet Boles, Key Accounts Manager
(800) 884-9314 X 702
Caps, Apparel, Tumblers & distributor for Bree Models
TURNKEY MERCHANDISE PROGRAMS, LLC (TMP)
Carlos Pinon, Merchant
(269) 441-1040 ext. 4856
Metal Wall Art, Ornaments, Gift and Decorative Home Accessory Products
UNI-ART MARKETING & DISTRIBUTION
Doug Pyke, Executive VP & COO
Miniature Collectible Chairs
VITRA DESIGN MUSEUM – VITRA STORE
Cliff Rullow, Director of Vitra Home, NA